The luxury British design house blended fashion with entertainment in its biannual display at London Fashion Week Monday, a well-oiled production and a key event to boost sales and brand prestige. Actors Benedict Cumberbatch, Sienna Miller and Naomie Harris squeezed in the front row, joining a posse of models led by Kate Moss and Cara Delevingne.
A new talking point this season was the live music: Burberry has put on music performances before, but not like this. Models sashayed around an orchestra pit housing a 32-piece orchestra and singer Alison Moyet, who starred centre-stage in the middle of the tent.
The clothes, of course, are the main selling point, and Burberry makes sure there is something for everybody. A key theme is mixing elegant with street cool. There were lots of opulent black and gold English lace, wispy sheer outfits and silk slip dresses, dressed down with unbuttoned fluid trenches, nylon rucksacks and sporty flat sandals — casual gear that could have been worn by any college student, if not for the giveaway gold chain and buckle details.
